Tips for Case Study

Once you have created a product or delivered a service that is liked by your client, now is the perfect time to compile their experience and your efforts in a detailed and informative text, known as case study. A case study need not be too detailed or lengthy but should be long enough to cover all important aspects.

Here are some useful tips to create and draft an interesting case study, something that is going to make your brand stand out –

  • Understand what you want to write about – Selecting the area of focus is one of the most important things while writing a case study. You may not be able to find the perfect candidate to interview every time, but you may invest some efforts into finding someone that hands out important information.

    The candidate should be excited about your brand and sing praises of your product/service. Apart from that, focus on making your candidate have a good experience. A first-hand experienced customer is always good after all!

    If you cannot, for some reason, provide a first-hand experience to you candidate, talk to him in detail about what your company has to offer and allow him then explain his understanding to you. That way, you may understand whether he is the perfect person to talk about your product or not.


  • Create a Story from Start to End – After you have found the perfect person to talk about your brand, you need a story. Something that your target audience and your customers can relate to. A story is one of the most influential and powerful means by which you may pull crowds. If you are not capable enough to create something compelling, it is good to hire a professional to do that for you!

    The story must start with introduction of the customer – who is he and what he does? How and why is he talking about your product? Why does he need that product and how his life changed after using it? Something that people may relate to.


  • Follow an Easy Format – Do not write your case study in a complex manner that makes it difficult to read or understand. Always follow an easy to read format, something that has a flow and can be read in minutes. People lose interest after a few minutes, but to keep them on the same page, it is necessary to have a flow in your text or narrative.

    If possible, you may include headings, sub-headings, images and a lot of real-life scenarios. You may also include video clippings to make the entire case study interesting and more interactive.


  • Promoting the Case Study – Once you are done with writing the case study, now comes the most challenging part, and that is – promotions! Promotions are tougher than the rest of the things, because of the large amount of competition involved. Every brand wants to reach out to their audience in the most unique and different manner, and they usually choose to pay to promote their service/product.

    You may also either post paid promotional ads on social media like YouTube, Facebook, Twitter etc. You must start before the final thing is complete, such that you can gather attention of the audience from the beginning. Once your promotions kick-in, there is no going back for you or your brand! But for the ads to work, you need to invest in a lot of thoughts and efforts.


  • Continue the Promotions and Update the Audience – If you manage to create the buzz on social media, do not allow it die a cold death! Follow up with the candidates you interviewed and feature their present lives on your social media handles. Once people will find out that your brand is something that genuinely helps people in achieving something, they will be connected to it in an amazing way.

    There are many ways to follow up, and one of them is including more interviews of recent time. Update your audience, by telling them that your candidates are happy with your services/products. This is one of the ways by which many companies ensure that their target audience thinks that the product/service is genuinely good for long-term usage, or worth a try once!

How to Write Case Study

Case Study is one of the most crucial elements to be included in a brand-promotion and ensuring that you reach out to your target audience in a healthier way. Audience hate paid promotions and advertisements that are mechanical. Now they want some human touch, something that elevates their experience and tells them that they need this product, genuinely.

Hence, to make them feel so, it is important to come up with a study that works wonders. A study that captures attention and generates a buzz on social media. Something that people can relate to, and something that people are familiar with.

There are many tips and tricks on how to write a study, and some of them are –

  • Introduction: Before you begin with a case study, understand the format that you must follow to make it look professional and to give it a flow. An introduction does the job for you!

    In introduction, write about product or service that you plan to provide to the people, and cover grounds on how you went about interviewing people about the same. Cover what people think about your product/service and lastly end the introduction by talking about how you plan on expanding your venture.


  • Literature Review: In literature review, you may cite other authors and content that you studied or read throughout your study. Here, you may write about how significant literature that you read was, and how it helped you frame the case study that you finally choose to publish.

    Literature Review forms a ground for the study to be carried forward. When you read the work of other people, you form a ground on top of which your own research is based. It is like creating one floor on a building, adding more height to it. Whoever wants to research on the same topic after you, may refer to your work and build another floor on top of it, using his research. This goes on, and that is how the world has developed this much!


  • Method: In methods, you may talk about what methods you chose to give some logic to your study. If you interviewed people, talk about the interviews, sample size, who were your target audience, how did you go about taking interviews, and if you found some challenges or problems while interviewing them.

    Many times, foreign researches that come to interview people of a different culture, find a lot of issues because of language. The communication gap created by language problem, affect the research a lot. They somehow manage to hire guides who translate the language for them, but it is not possible for all of them, hence a large section of people remains untouched because of this issue.


  • Discussion: Finally, you may discuss the methods you used, the results that you came up with and the views of people about your topic or what views, generally they shared with you. In discussion, you may freely talk about how successful or unsuccessful the research was, and how did you go about achieving your targets.


  • Conclusion: Lastly, you may write a suitable conclusion for your research, something that justifies the work you did, and the efforts you put in throughout the time-period you were indulged in it. Conclusion may not be too large, it can be summarized in one, maximum two pages, that’s all. Writing too long conclusion state your insecurity and instability of the mind, hence keep it short and concise.


  • Problems to Avoid – At the end, you may talk about the problems that you encountered during your research phase, and why you must avoid them. You may talk about the issues you faced that could easily be avoided, and what precautions must one take, while interviewing candidates in a particular setting.

    There are always candidates that are open to interviews, but there are usually some candidates that are not so open or outgoing, hence for a researcher it is important to understand the behaviour of the candidate, before proceeding with the interview.


This is how you may frame one of the most interesting, easy to read, formatted and concise case study that talks about your research in detail.