How to Write Case Study

Case Study is one of the most crucial elements to be included in a brand-promotion and ensuring that you reach out to your target audience in a healthier way. Audience hate paid promotions and advertisements that are mechanical. Now they want some human touch, something that elevates their experience and tells them that they need this product, genuinely.

Hence, to make them feel so, it is important to come up with a study that works wonders. A study that captures attention and generates a buzz on social media. Something that people can relate to, and something that people are familiar with.

There are many tips and tricks on how to write a study, and some of them are –

  • Introduction: Before you begin with a case study, understand the format that you must follow to make it look professional and to give it a flow. An introduction does the job for you!

    In introduction, write about product or service that you plan to provide to the people, and cover grounds on how you went about interviewing people about the same. Cover what people think about your product/service and lastly end the introduction by talking about how you plan on expanding your venture.


  • Literature Review: In literature review, you may cite other authors and content that you studied or read throughout your study. Here, you may write about how significant literature that you read was, and how it helped you frame the case study that you finally choose to publish.

    Literature Review forms a ground for the study to be carried forward. When you read the work of other people, you form a ground on top of which your own research is based. It is like creating one floor on a building, adding more height to it. Whoever wants to research on the same topic after you, may refer to your work and build another floor on top of it, using his research. This goes on, and that is how the world has developed this much!


  • Method: In methods, you may talk about what methods you chose to give some logic to your study. If you interviewed people, talk about the interviews, sample size, who were your target audience, how did you go about taking interviews, and if you found some challenges or problems while interviewing them.

    Many times, foreign researches that come to interview people of a different culture, find a lot of issues because of language. The communication gap created by language problem, affect the research a lot. They somehow manage to hire guides who translate the language for them, but it is not possible for all of them, hence a large section of people remains untouched because of this issue.


  • Discussion: Finally, you may discuss the methods you used, the results that you came up with and the views of people about your topic or what views, generally they shared with you. In discussion, you may freely talk about how successful or unsuccessful the research was, and how did you go about achieving your targets.


  • Conclusion: Lastly, you may write a suitable conclusion for your research, something that justifies the work you did, and the efforts you put in throughout the time-period you were indulged in it. Conclusion may not be too large, it can be summarized in one, maximum two pages, that’s all. Writing too long conclusion state your insecurity and instability of the mind, hence keep it short and concise.


  • Problems to Avoid – At the end, you may talk about the problems that you encountered during your research phase, and why you must avoid them. You may talk about the issues you faced that could easily be avoided, and what precautions must one take, while interviewing candidates in a particular setting.

    There are always candidates that are open to interviews, but there are usually some candidates that are not so open or outgoing, hence for a researcher it is important to understand the behaviour of the candidate, before proceeding with the interview.


This is how you may frame one of the most interesting, easy to read, formatted and concise case study that talks about your research in detail.